By Mary Beth Kass, Co-President, Bedford 2020 Coalition
The Bedford 2020 Coalition (B2020) was formed in December 2009 to play a leadership role in the Town of Bedford, New York’s efforts to become a sustainable community and reduce its greenhouse gas emissions 20% by 2020.
B 2020’s strategy is to work with all members of the community: residents, businesses, schools, houses of worship and civic entities, to accomplish our mission. Engaging the business community in improved energy efficiency and waste/recycling practices is an important part of this strategy.
On March 7, 2012, B 2020 hosted a workshop for local small businesses to illustrate: 1) overall green strategies, 2) energy audit, and other energy efficiency steps and 3) improvements in waste/recycling practices. As a follow-up to this workshop, and with the help of a grant from Clean Air-Cool Planet, B 2020 hired an intern to work directly with our Business Task Force on an outreach program to inspire and help local small businesses navigate the process of conducting energy audits, completing upgrades and improving waste/recycling practices.
We heard from many of our local small businesses owners that they don’t have the time, personnel or familiarity necessary to research and pursue green strategies. However, the absence of implementation is not necessarily a result of these businesses viewing these types of actions as trivial or unbeneficial.
This past summer, our Community Catalyst Fund grantenabled the task force to launch the “Green Business Champions” pilot. The purpose of the pilot is to enlist 6 local small businesses who agree to undergo energy and waste assessments, perform some of the recommended improvements and allow B 2020 to follow, track and promote the process and results of those improvements for the purpose of encouraging other businesses to make improvements in their operations. Pilot businesses receive hand-holding through every step of the process, including assistance with data gathering, filling out applications, accessing financing, rebates and other incentives.
The first step in the Pilot was to research existing energy efficiency programs. We quickly learned that there are many energy efficiency incentive programs out there but no “one size fits all”. Please check the Bedford 2020 website (www.bedford2020.org) soon for a summary of available programs, which is currently in development.
After interviewing more than 20 small business owners to learn about their current practices, we identified 6 Bedford businesses (across a range of business types) to participate in our Pilot. One-on-one handholding is effective in engaging businesses and breaking down barriers. With B 2020’s assistance, all pilot business are moving forward with evaluating and implementing Green Strategies. Some lessons learned:
ENERGY EFFICIENCY
- Free assessments/lighting upgrades are an “easy way in” to engage small businesses in going green. For some businesses this is an entry point and could lead to further green measures. For some, this is the extent of what they can/will do.
- Free assessment reporting/recommendations varies greatly by supplier. The assessment process is similar for each supplier (i.e. a quick walk-through followed by entering usage data into a software program). However, the reports provided by the utilities can vary from a 2-page report focused on a short list of measures to a 25-page report with recommendations across a wide range of energy improvements.
- Small businesses are not tracking/measuring the results of their energy efficiency improvements due to lack of time, lack of personnel and confusion on what to data to track. However, businesses are open to providing data for B 2020 to track results.
- For some businesses the “brightness” of new energy efficient bulbs is a barrier to moving ahead with a lighting upgrade: 1) new bulbs are very bright and irritate some; 2) new bulbs don’t show the true colors of products, 3) difficulty changing the intensity of these new bulbs
- The opportunity for energy efficiency measures beyond lighting upgrades is limited with the small business/tenant segment. They do not have the resources/incentive to make the investment required. We will explore involving the landlord/building owners in our conversations with tenant run businesses about energy improvements.
- Building-owner businesses that participated in the pilot did express interest in exploring deeper energy upgrades and related cost savings — with B 2020 assistance. However, at this point, we need further learning about commercial building assessments/upgrades conducted via existing energy programs (i.e. NYSERDA Flex Tech). The Energy Task Force is currently working on project with several municipal buildings in the Town of Bedford that we anticipate will provide relevant learning.
WASTE REDUCTION
- While some businesses are taking waste reduction measures, they are not tracking these measures, as they find it difficult and time consuming to measure.
- All Pilot businesses are open to learning more about how they can improve waste practices in their operations, including double sided printing, switching to electronic billing and working with their vendors on less waste in packaging.
- There is interest among food-service pilot businesses in exploring cost-effective, environmentally friendly disposable take-out containers – perhaps on a co-op basis.
Next Steps:
We are grateful to Clean Air-Cool Planet for their support of our efforts to engage the Bedford business community in improved energy efficiency and waste/recycling practices. The grant truly was the catalyst we needed to launch this ongoing project. The Bedford 2020 Green Business Champion Pilot will continue to track results and share the learning with other local small businesses and the entire community.
We are pleased to announce that B 2020 has raised additional funds to keep this initiative going. The work conducted over the summer, has positioned the task force to move into the next phase of the Green Business Champion Pilot – the Outreach phase, which focuses on marketing and PR to convey our pilot businesses’ “green stories” as a way to inspire the community and other businesses in taking green measures. Outreach will include: 1) stories in local press, 2) business to business outreach, 3) a B 2020 recognition program, 4) simple adaptation of available resources, energy efficiency programs, tips and pilot business profiles for the B 2020 website.